Fashion marketing are creative. In the center, the profession is about connecting with the image - the lifestyle - the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry and ease of use are only the beginning of a list of elements designers must consider in the development of a clothing line. Mode vendors make the task a step further by determining the best way to promote the features of clothing to consumers and consumer groups to promote. What is a 65 year old woman looking for a piece of formal eveningwear is completely different from what a 21 year old male wants from casual everyday use. Consequently, fashion marketers must keep with the latest trends and styles of what will be successful for a variety of occasions, age groups and demographics
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Fashion Marketing plays a vital role within the fashion industry because they are the link between designers and the public. The success of a clothing line that does not rely solely on its design. Often, successful marketing is as important if not more, to the clothing line itself. That's because marketing is the instrument by which the designer identifies with the public and the public identifies with the designer. Without this change, it would be difficult to establish the basis for consumers to have a successful clothing line.